Meredith Darling

Senior Global CRM Manager

11 years in marketing
8 years in email marketing


KEY: Dynamic Content

Nearly every piece of this email is dynamic. The header image and hero copy were dynamic based on the trip location. The featured services were dynamic based on trip location and stay dates, making sure only services available during their trip were displayed. For example, if they booked a trip in June to Lake Tahoe over Christmas, they’d see Tree Decoration and Ski Rentals. The bottom logo lock-up was dynamic, showing who the property manager is. This example also included additional copy required by the PM.