Microsoft Store: Surface for Students Landing Page Test

One of Surface’s strongest audiences was students, particularly aspirational parents (willing to pay the price tag) of aspirational students. Pulling on those heartstrings, I led a four email series test highlighting various student-centric benefits of Surface, driving half to a lifestyle landing page (built specifically for this test) and half to the PDP.

The result: student groups who received the lifestyle landing page drove 29% higher Surface revenue.