NAME
Meredith Darling

DESCRIPTION
Senior Global CRM Manager

EXPERIENCE
11 years in marketing
8 years in email marketing

CONTACT
LinkedIn
meredith.darling@gmail.com

Microsoft Store: Surface Studio Post-purchase Lifecycle

When Surface Studio launched there was a need to fill the gap between pre-order and product ship. To keep their excitement and curiosity, we created custom content focused on ensuring Microsoft understand their unique creative needs through video and email.

The result was the best-performing post-purchase CRM series with a 130% lift in OR and 254% lift in CTR.