SMS Highlights


  • Goorin Bros.

After the rapid acquisition of our most loyal fans, subscribers steadily increased. By the end of the first year, the program was the largest revenue-producing medium at 31%.

2022 vs 2021 Highlights

  • Despite the app taking $2M of expected SMS revenue, revenue increased 22% YoY.
  • Through advanced segmentation and personalization efforts, opt-out rate decreased by 12%.
    • Ad hoc opt-out rate decreased 20%.
  • 301X ROI (up 45% YoY).
  • Total unique clicks nearly doubled despite sending 23% fewer campaigns.
    • uCTR increased by 70% to 11.8%.