SMS Lifecycle Testing


  • Goorin Bros.

Through time and CTA testing uClicks for lifecycles increased 69% YoY (2022 vs. 2021).

  • Time and CTA testing was done on each Abandon series (Browse, Cart, Checkout), resulting in 19% increase in uCTR and 19% increase in revenue.
  • 65.8% increase in CVR for TryNow products in Cart Abandon comms, 97.7% increase in CVR in Browse Abandon comms.