Abandon Lifecycle Refresh
The goal: Update branding and increase engagement (KPIs: uCTR and order conversion).
The strategy: Apply email best practices to abandon emails, specifically:
- Feature product
- Highlight positive customer reviews (dynamic by e-bike)
- Provide more information (YouTube videos dynamic by e-bike)
- Utilize AI to provide product recommendations
The results: (after first 6 weeks, comparing period over period)
- uCTR increased 52% (from 5.3 to 9.8)
- CVR increased 12% (from 0.7 to 0.8)
- uCTR increased 42% (from 4.3% to 6.1%)
- CVR increased 64% (from 2.8% to 4.6%)
NOTE: Cart Abandon was not previously set up.
Next steps: product vs. lifestyle hero image testing.
Murf Electric Bikes