Email Template Refresh

The purpose: Murf finalized a new brand image and needed help applying the new guidelines and best practices to their email template.

The strategy: Using a mobile-first design approach, I kept it clean and simple and updated fonts for accessibility.

For their value-props, I created three versions for use depending on the email's purpose. For example, the pre- and post-purchase benefits can be different.

The results: TBD! This began rolling out to updated lifecycles on 6/14/23.

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