Email Template Refresh
The purpose: Murf finalized a new brand image and needed help applying the new guidelines and best practices to their email template.
The strategy: Using a mobile-first design approach, I kept it clean and simple and updated fonts for accessibility.
For their value-props, I created three versions for use depending on the email's purpose. For example, the pre- and post-purchase benefits can be different.
The results: TBD! This began rolling out to updated lifecycles on 6/14/23.
Murf Electric Bikes