Reporting

An example of a report I created in Google Data Studio/Looker.

This example compares period over period, and a quick view of year to date and last year. I also created reports to dive deeper into year over year performance.

I reviewed these weekly, as well as self-built in-depth pivot tables that combined many sources of data. These allowed me to identify interesting customer insights, trends, seasonality, lifecycle and campaign performance, engagement, and conversion.