Virtual Styling Program
The goal: The onset of COVID forced Goorin Bros. to shift their previously heavy in-store focus to a digital one. How do we give the same hatter expertise to online customers?
Ask a Stylist
I was particularly proud of this as we had EXPERTS in their field at the ready. Previous store managers with 10+ years of experience selling hats. They KNOW hats.
Customers could schedule Zoom appointments or use our live chat to speak to a real stylist.
Inside the Crown
A stylist-hosted monthly live Zoom for our biggest fans. Topics included:
- Sneak peeks
- Product giveaways
- Surprise guests
- Spotify playlists
- An average of 60 monthly appointments were completed
- 33 average chats/day
New customers who entered through our Virtual Styling program had on average:
- 2.7X more orders
- 4.5X higher LTV
Unfortunately, this program came to an end due to resources. A Try Before You Buy program replaced it. Read about that here.