Virtual Styling Program

The goal: The onset of COVID forced Goorin Bros. to shift their previously heavy in-store focus to a digital one. How do we give the same hatter expertise to online customers?

The strategy:

Ask a Stylist

I was particularly proud of this as we had EXPERTS in their field at the ready. Previous store managers with 10+ years of experience selling hats. They KNOW hats.

Customers could schedule Zoom appointments or use our live chat to speak to a real stylist.

Inside the Crown

A stylist-hosted monthly live Zoom for our biggest fans. Topics included:

• Sneak peeks
• Product giveaways
• Q&A
• Surprise guests
• Pop-culture
• Spotify playlists

The results:

• An average of 60 monthly appointments were completed
• 33 average chats/day

New customers who entered through our Virtual Styling program had on average:

• 2.7X more orders
• 4.5X higher LTV

Unfortunately, this program came to an end due to resources. A Try Before You Buy program replaced it. Read about that here.