Dynamic Content and Personalization
These small placements in ad hoc emails resulted in $211K+ in incremental revenue and a 34% decrease in opt-outs.
- Shop Your Size - pulled product recommendations based on the last size they purchased. Also displayed quantity in that size if 15 or below.
- TryNow - a badge would appear on eligible products.
- Cart/Browse Abandon - 1) Populated AfterPay price of abandoned product. 2) Included TryNow language if eligible product. 3) Populated number of items in cart.
- Instagram - latest posts.
- Blog - latest blog posts.
See more personalization in the email template here.