Dynamic Content and Personalization


These small placements in ad hoc emails resulted in $211K+ in incremental revenue and a 34% decrease in opt-outs.

  • Shop Your Size - pulled product recommendations based on the last size they purchased. Also displayed quantity in that size if 15 or below.
  • TryNow - a badge would appear on eligible products.
  • Cart/Browse Abandon - 1) Populated AfterPay price of abandoned product. 2) Included TryNow language if eligible product. 3) Populated number of items in cart.
  • Instagram - latest posts.
  • Blog - latest blog posts.

See more personalization in the email template here.