The purpose: The SMS program launched from a need to reach our customers where they are the most - their phones.
The strategy: Add website pop-ups for signing up, offering 10% off. Promote opt-ins via email and at live events. Create Post-purchase and Abandon lifecycles (browse, cart, checkout).
The results: After the rapid acquisition of our most loyal fans, subscribers steadily increased. By the end of the first year, the program...
- was the largest revenue-producing medium at 31%
- had nearly 3X the revenue of email
- had an 11.8% uCTR